I never expected my BlackSwanArchery.com project to get any press at all — the site’s for a one-man business working on pure word-of-mouth. Well, never say never!
The website is slick, it’s easy on the eye, sophisticated, stylish with a monochrome colour scheme, it’s been put together by someone who knows exactly what [Arvid Danielson's] bows stand for and how he wants them to be represented, there is no clutter, no extraneous stuff you don’t need to know…. just some pictures and the pure facts… I very much like the website and it made me feel that I was about to receive something very special, the lack of sales speak, hard sell and clutter made me think that if the website had been put together with such single-minded focus then the bow itself would probably be as forthright in its purpose.
Couldn’t have said it better myself! :D